At McDonald’s (which is one of my offices-away-from-the-office for those times when I’ve been around the house so much it’s driving me batty) they now offer iced coffee. There are two sizes: medium and large.
How can you have a “medium” without having a small? If something comes in two sizes, isn’t the one that isn’t the larger automatically the small size?
I know from personal experience this is confusing to McDonald’s customers. I used to work there when I was in high school, and the average person buying a Big Mac meal wasn’t the brightest bulb. People expect that if there is a medium and a large, they can also order a small. Trying to explain a situation where that isn’t the case to them is like trying to teach your cat to fetch the paper.
Back then, we did the same thing with shakes … we had a medium and a large, but no small. Actually, it was worse, because the “medium” shake came in the same cup as a “small” drink, and the “large” was in a “medium” cup. You never could tell if the person who just ordered a “medium” shake wanted their shake in a “medium” drink cup, or they wanted the one that really was called “medium” on the menu … and if you tried to guess, you invariably would get it wrong. Trying to explain the situation only made it worse.
Me:”Do you want a shake this size?” (while holding up a small drink cup)
Customer: “No, I want a medium, not a small.”
Me: “That is a medium shake. We don’t have a small, and our medium shake is in the small drink cup.”
[pregnant pause]
Customer: “Huh?”
If we didn’t get them on the shake question, there always were the fries, which came in small, large, and “super size” … which were the re-named small, medium, and large.
One thing is for sure … the marketing folks at McDonald’s have never spent an hour of their life behind a register at their local franchise.
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