Four-Eight-Four [dot org]

Just before noon, I sent out a “Happy Holidays, and thanks for being our customer this past year!” email for one of my clients. Each and every person on the list had done the double opt-in thing (checked “please send me occasional announcements” when ordering, and then were sent an email with a link they had to click to confirm that they had really asked for the announcements). I just checked the mailing stats … and one person has unsubscribed. From a “Happy Holidays!” email. For some reason, that just strikes me as sad …